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The benefits of QR Touchpoint
24/7 Shopping Experience
- Sale of articles & products even if offline stores are closed
- QR Tags sticked onto the outdoor window provide easy access to online shop
- Consumers engage with product and brand by scanning the QR Tag
- Engagement supports customer loyalty & bigger basket sizes in store
- Unique IDs of QR Tags allow to track performance of retail stores worldwide
- Data about interactions & scans helps to improve strategies
- Less waste. Digital content instead of flyers & booklets, that land in the trash
- Digital content to educate consumers on recyclability & sustainability efforts
Businesses which use QR Touchpoint
QR Touchpoint is used by retailers, supermarkets, stores, small businesses and many others to create an interactive shopping experience.
Retailer & Retail Chains
Retailer, e.g. food retailer, drugstores, use QR Touchpoint to provide consumers a unique shopping experience in their retail stores. QR Tags are added to the shelves. When scanned, they show special promotions & educate.
Small business owners use QR Tags e.g. for marketing campaigns on flyers, to replace the traditional menu booklet, to collect reviews and schedule appointments.
Fashion stores use QR Touchpoint indoor and outdoor. Outdoor to allow a 24/7 shopping experience. Indoor to provide additional information on products and "how to combine the look".
Supermarkets leverage QR Touchpoint to create an interactive shopping experiences in their locations. QR Touchpoint adds value to consumers by providing additional info & promotions.
How QR Touchpoint works
with unique IDs are placed at an indoor or outdoor point, e.g. window, shelve. A so-called QR Touchpoint.
to add articles to landing page attributed to QR Touchpoint.
to manage QR Tags and scanned barcodes of articles connected to the QR Touchpoint.
leads to Landing Page or Online Shop.
Want more info?
We are happy to help. Chat with Jan-Niclas, our QR Marketing expert.
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Use Case: OOH Campaign for Drugstore Retailer
Promotion realised with on an electronic billboard. When picture changes, so do the products available to purchase when scanning the QR Tag. The benefits:
- Engage & acquire customers
- Gain new insights through data
- Create powerful cross-& upselling campaigns
- Less waste, no more flyers through digital content
FAQ - QR Touchpoints
What is QR Touchpoint?
QR Touchpoint is a solution by QR Marketing - a brand by All4Labels. QR Touchpoint consist of QR Tags, Barcode reader and Cloud Services. QR Tag is more commonly known as QR Code, with the difference that QR Tags are unique and data therefore can be attributed to a single product. Moreover they are dynamic, meaning that they can be changed later, when the campaign is already out and running. The QR Tag is integrated into the label and packaging design or put directly onto the product. Tags can be generated with our cloud solution, and edited anytime. A scan of the QR Tag leads to a pre-defined URL, e.g. your shop, landing page, social media. Cloud analytics and data insights generated through the scans, are accessible to optimize market strategies. QR Marketing offers QR Touchpoint solution to connect physical stores with digital shopping experiences. The solution helps brands to increase customer engagement, brand loyalty and achieve more sales. Contact us!
How does QR Touchpoint work?
As the attention spans of consumers are getting shorter and 24/7 availability of content is on the rise thanks to social media (e.g. TikTok, Instagram), quick and easy access to information is more demanded. QR Touchpoint offers retailers & shop owners an easy way to engage with their audience through the scan of a QR Tag, and change content anytime through our Cloud Services. QR Tag is more commonly known as QR Code, with the difference that QR Tags are unique and data therefore can be attributed to a single touchpoint. The QR Tags are placed outdoor (e.g. shop windows, billboards) or indoors (e.g. stores, shelves, promotion stands). Tags can be generated with our cloud solution and edited anytime. A scan of the QR Tag leads to a pre-defined URL, e.g. your shop, landing page, or social media. New articles and products can be added to the shop or landing page with a simple barcode scan. Cloud analytics and data insights generated through the scans are accessible to optimize market strategies even further. Schedule a demo to learn more.
What are some fields of application for QR Touchpoint?
Our QR Touchpoint solution is based on serialised, unique QR Tags and can be used to reach different Marketing objectives, e.g. bigger baskets, customer engagement, customer acquisition or brand awareness. They are an efficient way to create an interactive shopping experience for consumers. Some Best-Practices include 24/7 shopping through outdoor touchpoints, gorilla or social media promotions, customer education on recyclability and re-usability of products, cross- and upselling promotions in store, "shop the look" promotions. Exemplary retailers that leverage touchpoints: fashion stores, food retailers, drugstores, restauratns, small businesses and shops. Get your personalised offer. Contact us!
What are the benefits of QR Touchpoint?
Our QR Touchpoint solution allows an interactive shopping experience for consumers, even if the stores are closed. The solution further enables to engage with customers and provides additional information through a simple scan. Prominent placement of QR Tags indoors (in the stores, on the shelves) or outdoor (on the shopping window) increases sales through interactions and digital shopping. Every scan leaves traces. Thanks to the unique IDs of the Tags, interactions can be traced back to single touchpoints. These data insights allow optimizing market strategies. Lastly, QR Touchpoint is a powerful solution to reduce waste (no more flyers) and educate customers on the sustainability efforts of your Company. Contact us to learn more!
Can QR Tags have custom designs?
QR Tags can be easily generated in our cloud-based Tag Generator. Our experts can further consult you on an attractive custom design for your unique QR Tags. Please contact us directly for more information.
How to increase customer engagement with QR Touchpoint?
Two factors play an important role in increasing engagement rates with the help of QR Tochpoint solution; First, the QR Tag needs to be visibel and should therefore have a prominent place on your shop window or inside the store. Second, the more creative and engaging your content, the higher the changes to achieve the best sales outcome. Furthermore, thanks to unique IDs of our QR Tags, every scan leaves traces. These data insights are accessible on the Cloud Platform and allow to further optimize store concepts for highest engagement rates & bigger baskets. You would like to get a personal consultation? We are happy to help!
How does QR marketing contribute to sustainability?
It has been shown that with the help of QR Tags, printed marketing materials such as flyers, brochures, etc., which very often end up in the trash, are saved considerably. In addition, QR Tags in combination with our Cloud Solution Platform allow information, landing pages and URLs to be edited at any time. This reduces the need to reprint designs due to changes in content. Want to learn more? Schedule a free consultation.
Is the QR Touchpoint solution GDPR compliant?
All data processings of QR Marketing solutions follow GDPR standards. For more information, see our Data Policy.