What is QR Marketing ?
QR Marketing - a brand by All4labels, develops simple solutions to create a digital experience around physical products. QR Marketing solutions are powered with unique QR Tags and Cloud Services. QR Tags, unlike conventional QR Codes, not only increase customer interaction, but also allow to protect your brand integrity from product fraud and counterfeiting, and create a new standard in data analytics. This is possible with the help of unique IDs. For example, by scanning a QR Tag on a label or packaging, the consumer can verify the integrity of the product and interact with marketing content at the same time. Interactions can be later traced back to single products. All data are stored on a secure cloud platform, which is 100% GDPR compliant. Contact us
for more infos.
Which solutions does QR Marketing offer?
QR Fingerprint® - for brand protection and consumer interaction, QR Campaign - for customer engagement and acquisition, and QR Touchpoint - to enhance offline shopping experiences in retail. All solutions are based on our cloud analytics solution, which includes free access to our ID and QR Tag Generator, administration of IDs, QR Codes and Tags, print artworks, cloud data analytics, APIs, and more. IDs and Tags can carry various technologies, i.e. QR, NFC, and RFID, eRFID or a combination of them (see Box Labels). These Tags are included in the packaging or label design, and attached to touchpoints in retail, like shopping windows. Want to know more? Get in touch
What is the difference between QR Codes and QR Tags?
Similar to QR Codes advertising, QR Tags are the latest strategy for marketers to create a digital experience around physical products. The CMO of Coca-Cola even calls it the "most under-leveraged media vehicles out there" (FastCompany, 2022). Why is that? Unlike QR Codes, each QR Tag carries a unique ID, which is used to trace data back to its source, i.e. a specific product or user interaction. That simple facts allow more transparency along the customer journey to personalize content and target campaigns. Packaging has never been so valuable as a channel to interact with consumers.
What is the difference between QR, NFC and RFID Tags?
QR (Quick Response): Great usability for users as no app is needed. A simple scan with a phone camera directs the user to a landing page or shop. QR Codes are well known among consumers. Coca-Cola's CMO recently called it the "most under-leveraged marketing media" (FastCompany 2022). Best to use for cases build to interact with customers.
NFC (Near Field Communication): Not every phone allows to read the tag without an app yet. Apart from that NFC offers similar advantages to use as QR.
RFID (Radio-Frequency Identification) cannot be scanned by phone cameras or native readers, and is less known among B2C customers. However, RFID has been the preferred technology for use cases along supply chain optimizations, and track & trace solutions.
How to combine QR Tags and packaging?
Our All4Labels digital printing expertise enables variable data printing, meaning each label or packaging design can be unique. This allows serialized QR Tags to be printed on the label or packaging. The Tags can be generated in bulk in seconds with our cloud-based QR Tag Generator. QR Tags are simply added to the artwork of the packaging design and printed. The advantage of QR Marketing: content can be changed at any time without having to reprint the packaging or label. How? Just change the URL or destination address in our Cloud Analytics Platform.
How QR Marketing contributes to sustainability?
It has been shown that teams can cut down considerably on printed marketing materials, such as flyers, booklets, etc. that very often end up in the trash bin. Moreover, QR Tags in combination with our Cloud Solution Platform allow information, landing pages, and URLs to be edited anytime. This reduces the need to reprint labels or packaging designs due to changes in content. Want to estimate the impact on your business? Let's talk.
How can I generate Tags?
ID Tags (QR, NFC or RFID) can be easily generated in our cloud-based Tag Generator. Schedule a demo
to learn more.
What is the pricing of Tags and Cloud Services?
We are happy to create an offer according to your unique needs. Schedule a call