What are some top QR marketing ideas in 2022? QR code hangs in Shanghai sky

Nowadays QR codes are used for everything from ordering food, to buying groceries and now even for advertising in the sky. The internet went mad when the Chinese video-streaming company Bilibili advertised the game Princess Connect! Re: Dive using drones to create QR code flying over Shanghai.

1500 DRONES MAKE A QR CODE IN SHANGHAI. PHOTO: BILIBILI

Source: vice.com

Millions in 60 seconds- Coinbase’s Superbowl QR code Ad

Coinbase created a rush of 60 seconds by offering a promotional QR code on TV screen for 60 seconds in a fun colorful but in an old DVD player style. And the results? The unprecedented traffic on the app led it to crash. That itself indicates the customer engagement and acquisition capacity of smart QR Tags. The same code with multiple scans generated millions of dollars for Coinbase in no more than 60 seconds and took it to top rankings on the Play store. Normally Superbowl ads require big teams to work on these ads for hours and spend millions of dollars, but this Ad made millions without that on a competitive budget!

COINBASE'S SUPERBOWL AD GENERATING 20 MILLION VISITORS IN 60 SECONDS

Source: adweek.com

Do you also want to step into advertising with QR code but feeling confused? Our experts are here to offer a free demo.

QR code generator with creative and colorful designs

Sometimes the QR codes can appear dull and lifeless if your packaging is more exciting and animated or maybe you just want to shake things up a little bit like Louis Vuitton. Customizable colorful QR codes act as a point of engagement for customers. QR Tag can do the same and all the more by collecting data, promotional codes, gamification and creating brand loyalty. The possibilities are endless. Want to get to know more? Schedule a free call.

LOUIS VUITTON'S QR CODE CAMPAIGN BY TAKASHI MURAKAMI

Source: www.diepresse.com

QR-Marketing's best QR code example in advertising

1. Smart QR codes create brand loyalty

QR marketing idea to increase customer loyalty – tracking product expiry

Creams, cosmetics, eye drops, nasal spray or antibiotics: They all have a limited best-before date. Often, you can see a small symbol on the packaging indicating how long the products can be kept. But when did someone first open the sunscreen, the nose drops or the makeup? As a rule, he or she doesn't know exactly. For consumers, sure this is a problem; but for companies, it's an opportunity to win customers by adding a value to their products: By simply scanning the QR Tag on the product or packaging, he or she can track the individual service life. This is not only practical - but also increases brand loyalty, customer experience and engagement.  

Here's how this smart QR code example works: The smart QR code on the product or packaging leads to a landing page where consumers enter the individual date on which they opened the product. It's particularly easy: the pre-filled field with "today's" date can be clicked - and that's it. On the next visit, not only the opening date is displayed, but also the expected service life based on it. 

What the QR Tag does: The unique ID of the QR Tag can be used to precisely identify first-time and repeat visitors, and content can be played out in a personalized manner. 

For further information, book a free demo.

Source: QRMarketing – a brand by All4Labels

2. Smart QR codes as Sweepstakes

QR marketing idea for generating more leads

All brands out there use them: sweepstakes.

Often, you can see long instructions all over the packaging to explain the rules and incentives to participate – space that could easily be used for greater brand awareness and visual attractions. To attribute participants later to single products, consumers previously had to manually enter a number.

For consumers it's a hustle. For companies, it's an opportunity to win customers by adding a value to their products: By simply scanning the QR Tag on the product or packaging, he or she can enter the draw without manually adding a serial number. This is not only practical - but also increases conversion rates.

Here's how this smart QR code example works: The QR Tag on the product or packaging leads to a landing page where consumers enter a draw by leaving contact data for the chance to win a prize.

This is what the QR Tag does: The unique ID of the QR Tag can be used to precisely identify the product that was scanned. Therefore, users can enter without filling in an ID manually to enter a draw. Moreover, thanks to QR Tags additional instructions can be hidden behind a simple Tag that can be changed anytime. For further information, book a free demo.

Source: QRMarketing – a brand by All4Labels

3. Easy to customize landing pages only with QR Tags

QR marketing idea for campaign optimization - ongoing A/B testing

Who has not experienced this? Scanning a QR code and landing on a 404-error page - and not on an appealing landing page.

The reason why this happens is because the URL of a landing page cannot be changed for (static) QR codes. The situation is different with our dynamic QR Tags: With a few clicks, stored URL addresses can be exchanged - so that the user always lands on the right address.  

In this QR code example, The customer scans the smart QR code or the so called ‘QR Tag’ on the product or packaging and is redirected to a landing page URL that depends on predefined characteristics: for example, people who purchased a product in Munich see a different landing page than those in Hamburg, children see a different one than adults, or fans of decorative cosmetics see a different one than those of shaving gel. Depending on the success, the URL and landing page can be changed at any time without having to print a new tag. 

Here's how this smart QR code example works: You can further even create two or more separate landing pages with the same dynamic QR code and find out which design or product performs better using our inclusive cloud analytics.

This is what the QR Tag does : only with dynamic QR Tags can information that has been stored once be adjusted; with static QR codes, it is not possible to make changes afterwards. 

For further information, book a free demo.

Source: QRMarketing – a brand by All4Labels

4. Acquire new customers using QR Tags for discount or recommendation QR codes

QR marketing idea to attract new customers - Discount codes

Discount codes are an effective mechanism for retaining customers - and attracting new ones. Anyone who recommends a product to others gets a discount on their next order, and the new customer naturally gets one too. There is hardly any marketing tool that makes this quicker and easier than QR Tags - because all it takes is a scan. 

Here's how this smart QR code example works: The target group scans a QR Tag and is directly shown a discount code. Customer acquisition is this easy! 

This is what the QR Tag does : With the QR Tag marketing tracking and matching becomes very easy, in order to be able to track exactly who recommended whom, and who redeems their code!

For further information, book a free demo.

Source: QRMarketing – a brand by All4Labels

5. with QR Tags we play multiplayer games

QR marketing idea for Customer loyalty - Added value 

Playing games is fun - for everyone! If you can play a game with just one click, compete with your friends and maybe even win something, you will gladly accept this offer. At least if it is easy. The time-consuming registration process or an annoying media disruption keeps customers from taking advantage of such offers. But with the QR Tag, that's no longer necessary. 

Here's how this smart QR code example works: The QR Tag leads to an online game that gets consumers to engage with the brand and spend time with it. 

This is what the QR Tag does: The unique ID enables several players to play the same game at the same time, to compete against each other and to play together. And they can do so without registering.

For further information, book a free demo.

Source: QRMarketing – a brand by All4Labels

Do you need more QR code ideas for your specific industry? Check out our industry specific solutions. Arrange a free call or request a demo with our expert at QR-Marketing GmbH and transform your business

What are top benefits of using unique QR Tag over QR code ?

• Quick change URLs. No more of those 404 Error pages which create a poor customer experience! With the smart QR Tag you can change URLs anytime.

• Easy to boost conversion rates. Now there is no need anymore to manually enter numbers to participate in a sweepstake - only because of the unique QR Tag. The marketing lead can be automatically attributed to the product scanned.

• Easy to make content for customer engagement. With QR Tag there are plenty of possibilities to create new use cases such as multiplayer games, sharing sustainability facts, or converting sweepstakes and there is even more. Unique QR codes offer a wide range of technically feasible new use cases. Discuss with us potential QR code use cases for your business or brand.

• Generate new data insights. With the help of unique QR Tags generated and applied to products, data can be collected and transformed into powerful insights to optimise campaigns and product fit.

• Protect you brand and products from counterfeiting. Unique QR codes do not only contribute to better marketing campaigns, they also allow to track & trace and authenticate products by its end-consumers.

• Transparency: The ability to determine the current and previous location of products throughout the manufacturing process allows you to track and monitor the history of a product starting from its "birth."

• Increased sustainability score: By offering customizable landing pages it is made possible for products with a smaller shelf life to have a higher sustainability score. When they encourage customers to buy products closer to the expiry date by offering a lower price.

• Avoid greay markets and identify weak points: Quickly find out where long waiting times are causing delays or products have been lost. This enables you to better manage crises and gain planning security.

• Improved customer acquisition: Companies are adding nutritional and allergens information in addition to the product story. These efforts not just increase the reliability of the product but also give an advantage of engaging the consumer and increasing customer loyalty.

• Improved customer loyalty: You can create a better consumer loyalty by offering discounts, games, surprises, offers by QR Tags. No extra printing costs as it is the landing page which can be customized.

• Reduced costs: The reduced financial burden and environmental costs by eliminating printed single-use tags

• Lively marketing campaign and fun:Be of higher impact by being livelier. Using gamification makes the consumer engaged in your product and increases CTA. This works for your branding at a reduced financial burden and better customer loylaty.

Get a whitepaper for detailed information!

At QR-Marketing GmbH – a brand by All4Labels, we have developed solutions to create innovative customer interaction, to build brand protection and interactive retail. You can book a free call with our expert to help build a marketing strategy. Industry specific solutions to create innovative customer interaction, to build brand protection and interactive retail. You can book a free call with our expert to help build a marketing strategy.