![QR code in marketing](http://images.ctfassets.net/z21jj5gmza45/5r2kDFqfdjEJnRBGFCumC7/61b0b8d3ac4d9e41e548aafa44c2e093/Stage15.png)
![QR code digital marketing](http://images.ctfassets.net/z21jj5gmza45/2V6d0DoK3uN8d3zFLsq0BC/8d832b75a951b149a2b1a2dcbe697596/TB___stage.png)
Arroyo, CMO of Coca-Cola even calls QR on packaging the "most unexploited and under-leveraged media vehicle that exists out there. Even if you only get a 3% redemption, imagine the return on 1.9 billion per day, what we can do in terms of [..] data moving forward. (source: FastCompany, 2022).
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